Amazon promotion

Amazon is a third-party e-commerce platform. Sellers survive on this third-party platform, and their autonomy is largely limited. It is difficult to obtain personal information of customers. The advantage is that the Amazon platform itself has a steady stream of traffic, so sellers often compete for traffic on the website.

To get high-quality traffic on your website, you need to have a good ranking. In layman's terms, you need to enter the first three keywords, such as sales list, new product list, amazon'choice, etc.

1. Deal refers to promoting one’s own product promotion activities on deal/SNS channels. PR refers to brand/product-centered cooperation with major media stations to achieve the role of brand promotion/product promotion. When Amazon is doing deals, you may find that the commonly used methods are deal and pr, one for sales and one for traffic.

2. SNS is a simple and convenient tool for Amazon sellers to create private domain traffic. By creating the fb home page and after-sales service card on the fb group station, buyers who are increasingly difficult to communicate can be gathered into a community, which greatly reduces the cost of follow-up communication. When the number of fans reaches a certain level, rewards can be directly distributed on SNS , New product evaluation, preferential discounts and other activities have greatly improved the controllability of the activity effect.

3. Affiliate Marketing. Sellers can do less in this regard, because participating in some large affiliated websites such as shareasle, cj, etc. requires their own independent website. Moreover, as a veteran of affiliate marketing, Amazon established Amazon affiliate many years ago, attracting countless KOLs to participate. Because of this, if the seller chooses to set a social media promotion code when setting a promotional discount code in the background, this promotion code will automatically Forwarding to the Amazon affiliate platform, there is a relatively small probability that it will be automatically forwarded by celebrities (after all, the board is small and there are many celebrities).

4. EDM marketing. The premise of remarketing is to obtain enough user mailboxes through various methods.

5. Forum marketing. Event planning on sites like reddit can have a viral effect.

6. Crowdfunding marketing. Marketing activities for high-tech/high-value/specialty products generally start before the product is officially launched, and can be used as a product warm-up or market test.

Independent station promotion

The traffic source of a mature independent station should be like this: direct search traffic accounts for about 35%~40%, recommendation/search each account for 5~15%, but when the independent station first started to promote, paid advertising traffic accounted for almost all. There will be a certain amount of edm/sns/referral traffic in the mid-term, and a relatively normal and healthy traffic level structure will be reached in the later stage. Of course, if you can reach the mid-term level, you are basically a well-known seller in this category. Most independent players are still struggling in the early stage. It can be seen that the growth path of independent players is usually a large number of advertisements to run sales first. When a certain sales volume is reached and operating costs can be covered, then find a way to enter the mid-term or even later stage. Therefore, advertising, pr, kol, seo, and deal are all important links in the promotion of independent stations.

(1) Platform classification

First of all, we have to figure out that there are many kinds of website building models and promotion strategies for independent websites.

1. Portal websites: mainly provide information content, including comprehensive portal websites, such as Sohu, Sina and other websites. Vertical portals, such as websites serving specific industries, pharmaceutical portals, etc.

2. Display website: mainly display the company image, brand, etc. For example, the official website of a well-known large company.

3. Marketing website: It is mainly a persuasive website that guides customers' attention and initiates feedback. Such as the common beauty plastic surgery website. Applicable to most enterprises or individuals, especially small and medium-sized enterprises.

4. Transaction websites: mainly websites that provide online transactions, such as Taobao, Tmall, Huawei Mall, etc. Most e-commerce websites fall into this category.

5. Service-oriented websites: provide service inquiries, etc. Mainly based on government-related websites.

(2) Advertising

Most small and medium-sized sellers have independent website operation UI design to support independent website departments. The operation is mainly responsible for the placement of fb and Google ads. At this time, operation is often also promotion, but it is undeniable that fb/Google advertising is currently the source of website traffic for most small and medium-sized independent websites.

(3) PR

On the one hand, doing PR can bring traffic to the website, and at the same time, it can become a kind of external link, which increases the weight of independent websites on Google. Some media station deals can also include discount information in their PR posts.

(4) Social Networking

In the sidebar and bottom bar of the website, there are often corresponding buttons linking to social media such as fb/ins.

(5) Forum

Relatively few, not much different from forum marketing outside of Amazon

(6) EDM marketing

Unlike Amazon's EDM, which relies on other methods to obtain mailboxes, the independent website itself is a good tool to obtain mailboxes.

(7) Search engine optimization

It takes at least 6 months to take effect, but the later effect is the most important. For most players who use third-party platforms such as Shopify to build their sites, the effect of SEO is often much worse than those who build their own sites. Convenience also loses something.

(8) transaction

This mainly depends on the seller's idea, because the transaction of an independent website basically has no effect on the improvement of the SEO ranking of an independent website. It can only bring a certain amount of sales, and those who stay are often professional players. There are far fewer avenues that stand-alone website deals can do than there are outside of Amazon. Especially in social media deals, independent website deals are often frustrated. At present, the mainstream of independent website transactions is still trading websites, because these websites are adapting to independent website transactions. It can also bring the weight of the outer chain to a certain extent.

After the Amazon promotion is completed, the sellers should find a reliable partner. Japan Mingdong Logistics has a complete FBA post-processing service, starting from customs clearance in Japan and entering the Amazon FBA warehouse. The service can be provided during the period. Amazon sellers who want to negotiate further, please scan the QR code in the lower right corner to get in touch!